Website Design
Igbelebrand
A fashion e-commerce storefront for a Nigerian clothing brand — product catalogue, Paystack checkout, and a brand-driven shopping experience.
Client: Igbelebrand
Timeline: In delivery
Next.js
TypeScript
Express.js
MongoDB
Cloudinary
Paystack
Overview
Igbelebrand is a Nigerian fashion label selling contemporary African-inspired clothing.
Fytrion designed and built a full e-commerce experience — storefront, cart, checkout, and an Express/MongoDB backend with Cloudinary image delivery.
The Challenge
Sales were handled exclusively through Instagram DMs and WhatsApp, with no central product catalogue, payment system, or order tracking. Managing stock and fulfilling orders was becoming unscalable.
The Solution
We built a brand-forward storefront with product filtering and a Paystack checkout on the frontend, backed by a Node.js REST API handling auth, orders, and Cloudinary-optimised product photography.
Key Features
- Product catalogue with size and colour variant filtering
- Paystack checkout with card and bank transfer
- Brand-led editorial design with Cloudinary image CDN
- JWT-authenticated customer accounts and order history
- Admin panel for product and order management
